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Showing posts from April, 2024

The Riveting Tale of Audi's Emergence and Triumph

The inception of Audi, a brand synonymous with luxury and innovation, can be traced back to the vision of one determined German engineer: August Horch. In 1910, Horch, who had established his namesake company in 1899, encountered profound discord with the entity he had created. This internal conflict led to a staggering event 11 years later—Horch was compelled to leave the company, facing the inconceivable act of being extricated from his own creation. It was not just an exit; it was relinquishment, a necessity to forego the very name 'Horch' that he had made synonymous with automotive excellence. Undeterred by the formidable setback, Horch sought a new moniker that would encapsulate the essence of his vision. He found solace and inspiration in the Latin language, where 'Horch,' meaning 'listen' in German, beautifully translated to 'Audi.' It was this profound realization that catalyzed the rebirth of Horch’s automotive aspirations into a brand that woul...